Trade successfully with Turkey

With many established markets deeply troubled by economic woes, austerity and falling demand, businesses are increasingly turning their attention to emerging markets for new sales opportunities.  To support businesses in this venture, Atradius is publishing a series of reports on trading successfully with some of the world’s leading emerging markets.

‘Trade successfully with Turkey’, the second in the series (our report on trading with Russia was published in late 2011) looks at ten principles that exporters to this burgeoning market should follow if they are to avoid the many pitfalls of trading in untested territory. It lists ten important principles that those seeking to expand their sales strategy into Turkey should follow including:

1. Put it in writing
2. Turkish law is very European
3. Verify your partner’s authority
4. Securing your payment
5. Protect your intellectual property
6. Compete fairly
7. Take advantage of free trade zones
8. Stay on top of tax and customs rules
9. Enforcement of rights is no more difficult than in other countries
10. Insure your sales

The report is also available in German, Dutch, French, Belgian French, Belgian Dutch and Italian

Throughout 2012, Atradius will publish reports to assist businesses seeking to trade with China, India and Brazil.