Leading Edge

What businesses can learn from emerging market success

Employee engagement and loyalty

At the outset, let’s be clear: unlike the other characteristics of emerging market companies examined in earlier papers in this series, the factors that influence employees’ commitment to their work and to their company cannot all be readily transferred to…

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Product strategies and innovation

Humphrey was himself a noted innovator, and at the outset it should be stressed that no country – emerging or mature – has a monopoly on innovation. However, in emerging markets, what creates the innovative spark can be very different…

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Styles of management in emerging markets

Whether a business is based in an emerging or a mature market, certain elements of success will always apply – not least, good credit management. And credit management is itself a complex matter: a combination of customer relationship, product integrity,…

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Competing in emerging markets

That observation is particularly apt in the current global economic climate. As business sentiment and consumer confidence decline in many countries, businesses are finding that demand for their goods and services – in both their domestic and export markets –…

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Growth strategies

The initial success of many emerging market companies can be largely attributed to growth in volume, because by generating high volume turnover they can offset low margins and even protect themselves when commodity prices have eaten further into those margins.…

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The front runners in the global economy are undoubtedly the fast developing emerging markets – and especially the so-called ‘BRIC’ nations. ‘Leading Edge’ is a series of essays that seek to identify the success factors of emerging market businesses, and highlight what businesses in more mature markets can learn from that success.

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